"Claims - Claiming as instrument to create value in brand communication"; author: Ulrich Görg
"An indispensible guidebook for everybody dealing with brands..."
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About us.
Görg Consulting is a brand and marketing consultancy with the following core competencies:
- Development, positioning and optimization of corporate and product brands (B2C and B2B), brand identity development/branding
- Strategy and positioning development, development of differentiators/USP
- Marketing-Mix: development and implementation, optimization and improvement in efficiency
- Marketing and Brand Management (consulting and interim)
- Idea generation and Innovation Management.
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